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The web site alphabuilding.com.au states the following, "One of the most important decisions youll make in searching for a new home has nothing to do with bedrooms, bathrooms or location - its choosing the right homebuilder." We noticed that the webpage also stated " Alpha Building Group - Your home, Your way." It also said " Building a new home is an exciting process, and as a Alpha homebuyer, you play an important role. Throughout construction, there are decisions you get to make to ensure that the home we build is the home you love. The following are some of the stages in which you plan an important role." The header had Alpha Building Group as the highest ranking optimized keyword. This keyword is followed by new home, builders, and construction business which isn't as urgent as Alpha Building Group. The other words alphabuilding.com.au used was custom made homes. Melbourne is included but might not be understood by web crawlers.